Email Marketing Manager

K. Russo Consulting has been retained by the New Jersey Performing Arts Center to identify an Email Marketing Manager.

About New Jersey Performing Arts Center:


NJPAC is the anchor cultural institution for the city of Newark and the state of New Jersey. As a nonprofit arts organization, we enhance and transform lives every day. We delight audiences with world-class performances, nurture students through our education programs, and engage our community with free events and festivals across the city. Whoever you are, and wherever you’re from, you’ll find a creative home here. Click to read more.


NJPAC is proud to be the most diverse performing arts center in the nation, from our artists, to our audiences, to our staff and students.


As one of the largest arts education providers in America, NJPAC brings the life-enhancing power of the arts to the children who need it most. Click to read more.


We’ve engaged over 9,500,000 people since our opening in 1997.

Email Marketing Manager

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This position will report to the Senior Director, Marketing and will be responsible for building and optimizing NJPAC’s email campaigns, as well as tracking and reporting campaign progress as well as finding opportunities to increase engagement and ultimately, desired customer behavior.



Email Marketing & Automation:

● Lead execution of email marketing campaigns through Pardot to promote all events.

● Maintain the schedule of email campaigns across the institution with various department needs and determine the flow of promotions.

● Manage the company’s Pardot institutional marketing automations and Engagement Studio customer journeys.

● Create automation journeys to engage customers in new and innovative ways for the institution.


● Analyze & report on audience behavior and conversion funnels within NJPAC’s email ecosystem; set benchmarks and optimize for growth.

● Compile data to understand and drive ongoing improvements in customer engagement programs for the email marketing platform.

● Report on weekly email statistics summary to the team and improve engagement and click through rate that enhance conversions.

● Send regular updates about key analytics data as it relates to email campaigns.

Coordination & Teamwork:

● Communicate effectively with project stakeholders/requesters regarding needed requirements, milestones, due dates and email deployments

● Work closely with the Digital Marketing team and other partners to create and execute digital marketing initiatives.

● Attend meetings for various departments to determine their email needs and provide information on the schedule of promotions

● Utilize project management tool to ensure accuracy and work with team on approvals

● Stay current with industry trends and advise the team on best practices.

● Assist with web updates and other digital tasks when applicable

Skills and Experience Requirements:

● Bachelor’s degree or equivalent experience required

● 2-3 years of experience with e-mail marketing and digital operations.

● Knowledge and/or experience with Salesforce Pardot (or comparable email marketing provider, i.e. Mailchimp, Pardot, Constant Contact), Wrike (or comparable project management system), Google Analytics and Ads, and WordPress.

● Understanding of emerging digital marketing concepts, platforms, and tools, including best practices in email marketing automation and personalization, and analytics related to email campaigns and their engagement.

● Exceptional time management and organizational skills; ability to prioritize and communicate shifting timelines and objectives, and manage multiple projects concurrently.

● Excellent oral and written communicator

● Familiar with email marketing best practices

● Microsoft Office Suite and/or Google Docs

● Passion for Digital Marketing, online advertising, and live entertainment preferred

NJPAC requires all employees to be fully vaccinated (including booster vaccination) for COVID-19 prior to starting work, unless precluded from doing so by applicable law. The CDC currently defines “fully vaccinated” as two weeks after the second dose for Pfizer and Moderna, and two weeks after the single dose of Johnson & Johnson. Proof of vaccination is required prior to applicant’s first day of work.


NJPAC is an Equal Opportunity Employer


Compensation: 65-70k annual base salary(doe)

Interested in hearing more, please email your resume and compensation requirements to